A Thailand-only graphic tee line: grilled meatballs, mango sticky rice, pad thai, tom yum, Muay Thai, takraw, long-boat racing and Thai chess, with Thai and English lettering.
The characters went on into a 3D key visual, a teaser, acrylic keychains given with purchase and an installation at adidas Brand Center centralwOrld, and were redrawn for adidas Runners events in 2026.
Covered by ThaiPR and SNKR TODAY.