adidas Originals ICONSIAM

Retail & Interactive
2025–2026
Clientadidas Thailand
Placeadidas Originals, ICONSIAM
My partInteractive room content, stickers, pins, keychains
Year2025–2026

A mirrored room, and stickers that became products.

The adidas Originals store at ICONSIAM has a room with an LED wall, an LED floor and mirrors. I made the patterns it plays: hand-drawn Bangkok stickers in 2025, ORIGINALS letters and trefoils, and new directions for the 2026 refresh.

adidas turned the stickers into an 18-piece die-cut sheet and enamel pins, and later an acrylic keychain range sold in the store.

See the whole project · 66 images · 1 film →

Highlights

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adidas Originals ICONSIAM
adidas Originals ICONSIAM
adidas Originals ICONSIAM
adidas Originals ICONSIAM
adidas Originals ICONSIAM
adidas Originals ICONSIAM
adidas Originals ICONSIAM
adidas Originals ICONSIAM
adidas Originals ICONSIAM
adidas Originals ICONSIAM
adidas Originals ICONSIAM
adidas Originals ICONSIAM
adidas Originals ICONSIAM
adidas Originals ICONSIAM

See the whole project · 66 images · 1 film →

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