adidas Originals Song Wat

Retail & Interactive
2026
Clientadidas Thailand
PlaceSong Wat Road, Bangkok
My partLogotype, illustration, store signage, prints
Year2026

A store sign in three languages for an old riverside street.

Store graphics for the adidas Originals store on Song Wat Road in Bangkok's old Chinatown. I made a wordmark in Thai, Chinese and English, shophouse illustrations, signage, tuk-tuk boards and a 31-colourway poster series.

The same set carried into a full-room print for the photo corner, a pop-up at the centre of the floor, heat-press transfers, pins and apparel.

Featured by adidas Thailand and The Nation, June 2026.

See the whole project · 98 images · 2 posts →

Highlights

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adidas Originals Song Wat
adidas Originals Song Wat
adidas Originals Song Wat
adidas Originals Song Wat
adidas Originals Song Wat
adidas Originals Song Wat
adidas Originals Song Wat
adidas Originals Song Wat
adidas Originals Song Wat
adidas Originals Song Wat
adidas Originals Song Wat
adidas Originals Song Wat
adidas Originals Song Wat
adidas Originals Song Wat
adidas Originals Song Wat
adidas Originals Song Wat
adidas Originals Song Wat
adidas Originals Song Wat

See the whole project · 98 images · 2 posts →

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