The Ultraboost DNA City Pack was six shoes from six countries. For the Thailand edition I drew a black-and-white pattern from Thai wicker weaving and ran it across the upper, the midsole and the laces.
I also made the e-commerce key visual and drew portraits of the campaign cast. The shoe launched on adidas.co.th and in store, on a plinth, an artist wall, a window and an Ultraboost wall.
Covered by SNKR TODAY, Brand Inside and LionheartTV.
