Tanit Li (Tanit Likitthamarak) — Illustration, Motion & Art Direction

I'm Tanit Likitthamarak (Tanit Li · ฐานิต ลิขิตธรรมรักษ์) — a Bangkok-based graphic & motion designer and illustrator who turns illustration into things people wear, carry and walk past: apparel graphics, footwear, store graphics and in-store screens.

adidas Thailand picked me for their in-house team in 2020 and has kept me on as their direct freelance designer ever since — including the Thailand edition of the Ultraboost DNA City Pack (2021). I design campaigns, key visuals, motion and retail experiences, from 400-screen OOH takeovers to in-store installations. Alongside client work I build my own characters and illustrated worlds.

My style blends contemporary Thai softness with global, minimal craft — made to move with clarity and mood.

Professional experience since 2017 · adidas Thailand since 2020 · Fully remote, email-first

SKILLS

Brand Campaigns & Key Visuals · Motion Graphics & Animation · Illustration & Character Design · Pattern & Surface Design · Graphic Layout, Packaging & Typography

TOOLS

Adobe Creative Cloud — Illustrator · Photoshop · After Effects · Premiere Pro · InDesign

Procreate for hand drawing

EXPERIENCE

2020 – now · Freelance Designer, adidas Thailand (direct)
2020 · Digital Designer, Oliver Agency — placed in-house at adidas Thailand
2019 · Freelance & short contracts
2018 · Graphic Designer, CHQ
2017 · Art Director, McCann Worldgroup

EDUCATION

B.F.A. Communication Design, School of Fine and Applied Arts, Bangkok University (2013–2017)

TEACHING & TALKS

Guest lecturer at Bangkok University, School of Fine and Applied Arts, for two terms (2023–24): CMD224 Time-Based Media Design and ACI215 Illustration Design — design classes, critiques and drawing sessions with students. Named one of the faculty's Star Alumni (2023), and a guest speaker on the Open House 2023 panel, sharing my path from student to adidas designer.

AROUND THE WORK

With my characters, at adidas launches, inside the spaces and in front of the screens I design for. My hand-drawn portraits built an Instagram following of over 15K, and while I was still at university my drawing was featured in DAMN magazine and on a Thai TV morning show.

PRESS & FEATURES

Newest first · ✦ = names or credits me

2026 · My lyric video for TACHAYA “หัวใจนนทก (Before Tossakan)” — YouTube ✦ · Thai Post
2026 · My lyric video for TACHAYA “แสงอุษา (Dawn)” — YouTube ✦
2026 · My FW26 tee collection — adidas Thailand on Facebook (Aug 2026)
2026 · World Cup 2026 pieces — Posttoday
2026 · Song Wat store graphics — The Nation
2025 · My 10 FW25 “Flavors of Thailand” tee designs — adidas Thailand on Facebook (Oct 2025)
2025 · My Adizero BANGSAEN21 shoe colourway, the giant-shoe street clip — FOOH
2024 · SS24 “YOU GOT THIS” 400-screen Bangkok takeover — Plan B Media
2024 · Legend of Predator campaign films at centralwOrld — Prachachat
2023 · Artist plaque for TAPHIAN, my woven-fish relief — adidas Brand Center centralwOrld ✦
2023 · “Rot Khen” at the Bangkok Feel Good exhibition — artist page ✦
2023 · Star Alumni, School of Fine and Applied Arts — Bangkok University ✦
2022 · Manchester United Meet & Greet event screens — Thansettakij
2021 · Ultraboost DNA City Pack, Thailand ✦ — adidas Thailand post · Reel · SNKR TODAY · Brand Inside · LionhearTV · ANTARA · Media Indonesia · Popbela · Straatosphere
2021 · Worn by Bright · Chompoo Araya · Ying Rhatha ✦
2017 · My lyric video for Nat Siriphong “ไม่มีใจ” — 6.4M views, YouTube ✦
2017 · My lyric video for TACHAYA “ยังไงก็ไม่ยัก (Why?)” — 66M views, signed TL, YouTube
2016 · My first lyric video, Tangmo “เรื่องเล่า” — YouTube ✦
c. 2015–16 · DAMN magazine — “So Damn Beautiful” feature on my portrait drawings ✦
c. 2015–16 · Thai TV morning show — live portrait drawing