Client: adidas Thailand · adicolor Spring/Summer 24 · 2024
For the adicolor SS24 gift-with-purchase, I designed the outer box for a two-bottle nail polish gift. My proposals were fully illustrated Summer Rainbow boxes — sun, rainbow, surf, daisies and a die-cut beach-ball character in the campaign palette. These patterns were concepts and were not produced: adidas global asked the gifts to stay on the plain campaign colours, so the final box became one flat colour (green for nail polish), alongside an orange lip gloss box and a purple shoelace sleeve in the same system. I also designed the social and in-store media for the offer. The POP on NAILS key visual, press-on nail card and sticker sheet are my own self-initiated extension of the same illustrations — not adidas products.
Techniques: Illustration · Packaging design · Campaign social & POS
