Client: adidas Thailand · in-store & adiClub campaigns · 2023–2024
Sticker sheets, member cards and hero illustrations for adidas Thailand campaigns — NMD_V3, Adizero “Made to Win” 10K, Predator, Supernova and Members Week — drawn to be collected, peeled and shared. I draw them and see them through to production; for the Supernova run, the stickers were handed out to runners at the checkpoints along the route.
Techniques: Illustration · Sticker design · Campaign graphics
Process — Sketches & Drawing the Stickers
Every sticker starts as a line sketch on iPad — the Stan Smith, the shoe box, the Adizero splash, the adiclub and Members Only lockups — then gets inked, coloured and cut into die-cut shapes. Below: the sketch sheets, then screen recordings of the NMD V3 sneaker and Stan Smith being drawn.
