adidas Dusit Central Park · 4 sections · 2025
01 — Pins & Heat-press: enamel pins & Originals heat-press patterns (produced) · 02 — The whole store in the pattern: screens & displays · 03 — Made For You: customisation station heat-press icons (produced) · 04 — In Store: the station and pins on display
01 · adidas Dusit Central Park — Pins & Heat-press
Client: adidas Thailand · Dusit branch · 2025
A pins & heat-press collection made for the adidas Brand Center at Dusit Central Park — 5 enamel pin designs and 5 Originals heat-press patterns, drawn around Bangkok icons: the city skyline, tuk-tuks, temple motifs and Thailand-flower patterns, in adidas Originals colourways.
Techniques: Pin / enamel design · Heat-press graphic design · Illustration
02 · The Whole Store in the Pattern — Screens & Displays
The flower-and-pinwheel pattern drawn for the Dusit pins became the visual language of the entire store: it runs across the ceiling ring screen, the floor-level display tables and the MADE FOR YOU wall, from the first sketch to the key visual.
03 · Made For You — Heat-press Station
Client: adidas Thailand · Made For You station, Dusit Central Park · 2025
Heat-press artwork for the in-store "Made For You" customisation station — 2025 launch icons (islands, mango sticky rice, longtail boats, Bangkok landmarks) that customers press onto their own adidas pieces.
Techniques: Illustration · Heat-press graphics · Retail activation
Below: 2025 launch icons (5)
04 · In Store — The Made For You Station
The station at adidas Dusit Central Park: pins on display, transfers being pressed onto customers' pieces and the customised pieces.
On the wall — a finished Made For You tee, pressed with the island, longtail-boat and sun icons and hung beside the BANGKOK tags at the station.
