Client: adidas Thailand · Graphic Tee 2023 · 2023
A graphic tee series for adidas Thailand — illustration and character-led designs celebrating local culture. The same year I also turned my TAPHIAN wall at the adidas Maker Lab into a tee sold at adidas centralwOrld — see CTW BKK Maker Lab →
Techniques: Illustration · Character design · Graphic design
Bangkok City Tee — Design & Process
A tuk-tuk drawn as a plastic model kit on its runner: final artwork, annotated working file, colour variant, tech sketches, mock-ups and the sketchbook stage. The idea: a tuk-tuk you build from parts like a toy kit, mixing the adidas identity with Thainess. On sale in 2023.
Bangkok City Tee — Worn & In Store
On the street, in a tuk-tuk and on the shop floor: the tee in real life, plus the print up close.
Staff Tees — switch fwd & New Walking Shoes
Internal tees for the adidas Thailand team: a switch fwd launch tee and a New Walking Shoes "Endless Comfort" line-drawing tee.
