Client: adidas Thailand · FW26 seasonal graphic tee collection · 2026
Seven Thailand-themed print designs for adidas' FW26 graphic tee drop — Q3: Ferris Wheel, Thai Carousel, Shaved Ice & Ice Cream, Fruit Bumper Car; Q4: Tuktuk, Giant, 4 Elements. Each design carries the adidas mascot across a front chest print and a full back graphic, illustrated around scenes of Thai street life and fairground culture. Two of them carry traces of ANOUY, the character from my own work — the eye and nose shapes in Shaved Ice & Ice Cream, and a sharper, bolder expression in the Fruit Bumper Car faces.
Techniques: Apparel graphics · Character illustration · Print design
Front & Back System
All seven prints side by side: the small chest mark and the full back graphic for each design, split into the Q3 fairground drop and the Q4 Thai-icon drop.
Process — Sketch to Final
Rough sketches, line work and alternate directions, design by design: Ferris Wheel, Thai Carousel, Shaved Ice & Ice Cream, Fruit Bumper Car, Tuktuk, Giant and 4 Elements.
Now on Shelf — adidas.co.th
All seven FW26 designs went into production and are sold at adidas Thailand stores and online at adidas.co.th — Shaved Ice, Fruit Bumper, Ferris Wheel, Carousel, Tuk-Tuk, Giant and 4 Elements. Product photos from the official adidas Thailand store.
In Store
On the rail at adidas Thailand stores: Ferris Wheel, Thai Carousel, Fruit Bumper Car (back and front chest) and Shaved Ice & Ice Cream (back and front chest).
As Featured by adidas Thailand — Instagram Campaign
adidas Thailand launched the THAILAND GRAPHIC TEE collection on Instagram with a family campaign — the Ferris Wheel, Thai Carousel, Fruit Bumper Car and small chest graphics worn by kids and adults. See the post on Instagram →
Below the photos: the post live on Instagram, beside a saved copy with caption and comments in case the original is ever taken down.
Beyond the Tee — adidas Thailand Gift Card
The FW26 fairground graphics carried over to adidas Thailand's 2026 gift card set — Ferris Wheel, Thai Carousel, Shaved Ice & Ice Cream and Fruit Bumper Car, each on its own colour card. Card layout options shown here; in-store photos to follow once the cards launch.
