Client: adidas Thailand · adidas City Shop @ Mega Bangna · 2024
Retail visuals and an 8-screen in-store video wall for the adidas City Shop at Mega Bangna — a blue Bangkok skyline illustration run across the light boxes and screens. Also designed the MADE FOR YOU personalisation board for the store.
Techniques: Motion · Graphic design · Retail / spatial
01 — Bangkok Skyline · Sketch to Final
The touch-point artwork started as a line drawing of the Bangna skyline — the expressway, the airport tower, the city blocks — then toned in adidas blue and cut into panels for the light boxes and screens. It was a rush job: I drew the Samut Prakan cityscape around the mall in just a few days, ready to produce as a wall print with laser-cut, lit details.
02 — In Store · Light Boxes & the 8-Screen Wall
The skyline panels wrap the shelving light boxes, while the 8-screen wall above the racks runs the motion version — the City Shop eyes, the BANGKOK badges and the City Tee loop.
03 — MADE FOR YOU Board
For the store's MADE FOR YOU personalisation station I designed the instruction board — "Styles You Create": pick your product, choose your style, create your design — plus the woven-sock customisation layouts, from screen proof to the finished wall in store. On the pegboard, the little shoe boxes are my design too — I scaled my pin idea up into oversized pins for the board, led by a big Samba.
