Client: adidas Thailand · adidas store, One Bangkok · 2024
Opening concept for the adidas store at One Bangkok — a 3D miniature Bangkok skyline with sport icons, a Superstar hero display and an in-store LED touch point, taken from sketch and 3D model through to the built installation.
Techniques: 3D · Spatial design · Motion · Retail display
3D Animation — Miniature City, Superstar & Running Shoe
Content made for the LED touch point: the One Bangkok skyline as a turntable miniature with a tuk-tuk and sport balls, the Superstar hero spin with type ring, and a running-shoe walk cycle taken from grey rig to final.
In Store — LED Touch Point at One Bangkok
The BANGKOK wall live at the store opening: the content cycling on the LED screen as shoppers pass, and the Superstar hologram box up close.
2026 Update — Adizero Adios Pro 5
The hologram wall's content is refreshed for each launch. In 2026 the running clip was remade for the new Adizero Adios Pro 5 — same motion and camera, from the runners to the close-up and turn — and is now playing in store.
