Client: adidas Thailand · adidas Originals Song Wat store · 2026
Store graphics for the adidas Originals shop on Song Wat Road, Bangkok's old Chinatown riverside — a trilingual Thai / Chinese / English wordmark system, shop-house illustrations, signage, tuk-tuk boards, colour-way posters and a tote campaign rooted in the street's heritage. The artwork ran through the whole store: the main pop-up standing at the centre of the floor, a full-room print wrapping the store's main photo corner, and heat-press transfers, pins and apparel drawn from the same set.
Techniques: Logotype · Illustration · Graphic design · Store signage
Poster Series — 31 Colourways
The trilingual ADIDAS SONG WAT / อาดิดาส ทรงวาด poster, run as a full colour series for the store’s poster wall.
Opening Day at the Store
The graphics in place at adidas Originals Song Wat: the shophouse facade, wall murals, poster wall, City Shop display and the tees on launch day.
Customisation Station — Patches & Pins
Song Wat patch and pin designs, picked from the binder and pressed onto tees and bags in store.
As Featured by adidas Thailand — Store Launch
The official store-launch post (Facebook, 10 June 2026): the riverside shophouse, City Shop, poster wall, photo room and the Song Wat graphic tees in place. View the post →
Below: the post live on Facebook, beside a saved copy of every photo, caption and comments in case the original is ever taken down.
As Featured by adidas Thailand — Campaign
adidas Thailand’s Song Wat campaign (Facebook, June 2026) with ชมพู่ อารยา — shot against the poster tees, shophouse mural and photo booth graphics. View the post →
Below: the post live on Facebook, beside a saved copy of every photo, caption and comments in case the original is ever taken down.
