Client: adidas Thailand · Brand Center Siam Paragon · 2023–2024
Retail design for the adidas Brand Center at Siam Paragon, from first sketch to installed store: the MADE FOR YOU personalisation booth and its floor screen, the อาดิดาส counter showcase built from shoe-lace locks and pins, and the Christmas window.
Techniques: Window & booth design · Sketch & 3D mock-up · Signage · Motion for floor screen · Fabrication
01 — MADE FOR YOU · Booth Design
The full design deck for the MADE FOR YOU personalisation booth — wall elevations, signage and neon, the tuk-tuk and อาดิดาส lettering, Bangkok-inspired print graphics and material callouts — followed by the booth as built: heat-press station, pegboard wall and lit signage. I designed the whole zone — pegboard, product showcase and floor screen — so the items only found here would stand out; the Bangkok print on the booth comes from the tee graphics I designed for adidas in 2023.
02 — MADE FOR YOU · Floor Screen
Motion for the LED floor in front of the booth: shoe laces in Bangkok colours drop in around the อาดิดาส and MADE FOR YOU lockups, with a repeating อาดิดาส type pattern — designed on screen, then played live on the store floor.
03 — Counter Showcase · Shoe Lock & Pin
A lit showcase built into the counter: อาดิดาส spelled out in Bangkok-print shoe-lace locks, framed by trays of laces and pins by colour — from layout and colour count to the finished, glowing box on the counter.
04 — Christmas Window
Glass baubles holding the adidas logo, a golden arch backdrop, bell-hop trolleys and gift-box props — sketched and mocked up on the window elevation first, then built and installed in the Paragon storefront. A rush job: I set every size for the production team, and it went from order to installed window in about a week.
