Client: adidas Thailand · FIFA World Cup 2026 campaign · 2026
A set of World Cup 2026 pieces for adidas Thailand: an original bandana design, print-ready artwork for event cups, and the giveaway posts that promoted them.
01 Bandana · Pattern Design · 02 Event Cup · Print-ready Artwork · 03 The Cup Is Yours · Tuk-tuk Post
Techniques: Pattern design · Illustration · Production artwork · Campaign social
01 — Bandana · Pattern Design
A neutral, no-country World Cup bandana given away with World Cup purchases. I drew the motifs — flag runner, trophy, footballs, whistles, ribbon banners, cloud ring and star borders — built the 60 × 60 cm layout and proposed the colour pairings. Over two rounds I showed six directions; the client chose Direction 3 in red/yellow, pink/blue and blue/white. The centre lockup, trefoil and ADIDAS wordmark are campaign assets from the brief. Below: the light-blue bandana opened up in full, then the pattern map and the process.
02 — Event Cup · Print-ready Artwork
The cup graphic is adidas's global YOU GOT THIS campaign design. My part was the production file: fitting the artwork to the supplier's 239 × 77 mm cup template, setting the three colourways the client asked for, updating the small line to FIFA WORLD CUP 2026™ and adding colour callouts for the printer. The client sent the file to their print supplier.
03 — The Cup Is Yours · Tuk-tuk Post
The cup became an adiClub giveaway. A second mechanic asked fans to photograph adidas's World Cup tuk-tuk, show staff and redeem 100 adiClub points (20 June – 19 July 2026). The street photos were too busy to show the wrap clearly, so I prepared a clean tuk-tuk image based on the real wrap and composited it with the ball and cups, then delivered the post the same day in six sizes, including an A4 in-store poster with a QR code. The tuk-tuk wrap itself is adidas's campaign design.
