Client: adidas Thailand · Out-of-home & retail launch campaign · Bangkok · 2022
Launch activation for the new adidas x Manchester United home jersey — a city-scale LED takeover of the centralwOrld megascreen, retail window displays, an in-store meet-and-greet, and the campaign's print and digital collateral.
My role: I designed and animated the launch motion on my own — for the adidas centralwOrld and Siam Square One (SQ1) screens, the in-mall screens and online — and captured the event in photos and video. One job, spread across many media.
City-Scale LED Takeover — centralwOrld
The adidas x Manchester United kit took over the centralwOrld megascreen — Bangkok's largest LED facade — including the pylon, horizon and vertical screen configuration mapped out for the launch.
Store Launch & Player Visit
A retail launch moment for the new kit — storefront window displays with jersey-clad mannequins, a lit-up nighttime facade, the in-mall LED ring, and a special meet-and-greet event with the team in Bangkok.
Below: the event live on Instagram from Manchester United and Bright, each post beside a saved copy in case the originals are ever taken down. Originals: Manchester United → · Bright →
Campaign Collateral
The campaign's digital and print collateral — the app and social UI screens, and a "Meet the Red Devils" poster mockup built around the LED takeover imagery.
