Client: NOBLE (real estate) · ANOUY character licensing · 2026
My ANOUY character licensed onto a real property brand — the first time the character lived on a real product, exactly as designed.
Techniques: Character design · Illustration · IP licensing
Living Scent Collection — five scent characters, each with its own isometric neighbourhood world, plus the label & packaging system. NOBLE wanted a character for each residential project, so every one takes its mood from the development it belongs to — some playful, some warmer and more domestic, following the house type.
Redrawn in 2026: all five characters and two full scenes, Noble Norse and Nue Hybe, rebuilt as clean vector line art with one uniform line weight, then coloured only from the campaign's own palette.
As posted by NOBLE Development on Instagram, April 2026: the collection teaser and three scent posts, live from Instagram, each beside a saved copy with captions and comments.
