Client: adidas Thailand · Retail & CRM · adidas Siam Square One façade screens · LINE Official Accounts · 2022 – now
When adidas Thailand launches a product, it goes live in three places I design for: a shoppable catalog sent through LINE to the adidas, adidas SQ1 and adidas centralwOrld accounts, a rich menu that opens it, and the two angled LED screens on the front of adidas Siam Square One. I have done this drop after drop since 2022 — running, training, Originals, Terrex, collaborations and sale — so this page shows the system rather than one campaign.
My role: catalog layout & product pages · LINE rich menus · façade video edit for 1730 × 712 + 795 × 358 · safe-zone guide · mockups & client previews · delivery
01 The Latest: Safe Zone · 02 Campaign Kits · 03 LINE Catalogs · 04 Where It Started
01 — The Latest: A Safe Zone for an Odd-Shaped Screen
The SQ1 screens are not clean rectangles on the street — they wrap around an angled façade, so the corners of every frame disappear into the building. For FW26 Originals adiSignature (October 2026) I built a new safe-zone guide for both sizes from what is actually visible, then cut the film per shot: always full width, each of the 29 shots moved up or down so faces, product and logos stay inside the line, with the adidas logo held at the end to make 30 seconds. The client got one preview page — a live mockup on the real façade, both screens with the guide, and a shot-by-shot timeline — shown below as it plays.
02 — Campaign Kits: One Drop, Three Surfaces
Most launches get the same kit: catalog pages for LINE, a 2500 × 1686 rich menu with the campaign banner over Chat & Shop, Website and Membership, and a film cut for both façade screens. The art direction changes with each campaign — coral gym-floor light for Dropset 4, lilac for Optimé, black-and-white for Superstar II, ice blue for Jennie — while the system underneath stays fixed. Five recent kits, rebuilt from the files I delivered.
03 — LINE Catalogs: Page by Page
Each catalog is a set of A4 pages built from the season’s shoot and the product list — a hero page, product pages with SKU and price, and a closing page — exported as PDF and JPG for LINE. The styling moves with the campaign; the structure stays the same, so customers always know how to read it. Below: the August 2026 lookbook, and the Adizero Boston 13 running catalog from 2025.
Lookbook — August 2026
Adizero Boston 13 — running catalog, 2025
04 — Where It Started: SQ1, 2022
An earlier piece for the same store: an in-store wall at adidas Siam Square One in 2022 — a moving water surface with shaped windows of campaign film floating across it, shown here as a mockup on the real wall.
