Client: adidas Thailand · adidas Ultraboost DNA "City Pack" (Thailand) · 2021
Responsive running shoes reimagined by Tanit Likitthamarak — part of adidas' Ultraboost DNA "City Pack": Six Designs, Six Countries, One Pack.
For the Thailand edition, the design celebrates traditional Thai wicker handicraft (เครื่องจักสาน) — an intricate black-and-white wicker pattern woven across the Primeknit upper, midsole, and laces. Traditional craft, modernized.
Around the launch, adidas Thailand ran the shoe on the adidas.co.th home page, and I drew the illustrated portraits of the campaign cast. I was also one of the people photographed for the launch shoot, and collected the finished pair at the adidas Thailand office.
Scope: shoe colorway & pattern design · e-commerce key visual · product & portrait illustration · campaign artwork (feat. @adidasthailand · @chomismaterialgirl)
Techniques: Illustration · Pattern design · Graphic design
In Store — City Pack Launch
The Thailand City Pack at launch: the shoe on its plinth, the artist wall, the window display in motion and the Ultraboost wall.
As Featured on Instagram — Launch 2021
The first Ultraboost DNA City Pack designed by a Thai designer: announced by adidas Thailand and worn in the launch campaign by Ying Rhatha, Bright and Chomismaterialgirl.
Below: the four posts live from Instagram, each beside a saved copy with slides, captions and comments, in case the originals are ever taken down.
